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News
Jun
2009
Mondadori Group and Gigigo are developing new mobile services based on Mondadori Magazines
Some of the most popular magazines in Italy will go mobile in different...
May
2009
Widgetising the World with Vodafone
Gigigo is closely partnering with Vodafone Global and some countries (I...
Apr
2009
Tommy Hilfiger Spain will use mobile marketing tools to promote their Spring Collection.
Hilfiger Denin will use mobile marketing tools: SMS Push and Microsite...
Last Post: 16-07-2008
Marketing, Content and Mobile Applications
I guess if you are reading this it is because you are from the sector, you know us, you are one of my family members. So if you meet these requirements you may already know that everyone is speaking load about applications: content publishers, mobile operators, digital marketing agencies, classic media publishers, developers, IT consultancies,…
Well, everyone is right. All of us should be doing things with applications. Why?
-Handset manufactures and mobile operators are pushing Smartphones into the market.
-They are also releasing a great number of Application Stores: OVI (Nokia), App World (Black Berry), PALM, Android, Vodafone, Telefonica, etc.
-iPhone application store has proven to be a good platform to distribute applications (let’s see how sustainable would be in the long run)
-Content providers and publishers are discovering new ways of reaching their audiences
-Brands have discovered the power of mobile marketing and the power of simple and value added applications to strength ties with their customers
We are still on the growing part of the typical ...